While Colt insisted its decision was market-driven, the choice has some wondering if controversy around guns nudged them a certain way. "The increasing polarization about this issue has placed the gun industry in a sort of partisan camp, and every industry wants to stay bipartisan," Lytton said. But whether they like it or not, gun ownership has become political. They often fear backlash from the gun rights community. Major companies in the gun industry rarely respond to the social pressure on gun control, Lytton said. Then, earlier this year, it doubled down and stopped selling all guns, including hunting rifles. The announcement came in the wake of the school shooting in Parkland, Florida. ![]() In February 2018, Dick's Sporting Goods voluntarily pulled assault-style weapons out of its stores and stopped the sale of firearms to anyone under 21 years old. The company also, along with Kroger, is asking shoppers to refrain from openly carrying guns in its stores. Walmart said earlier this month it will discontinue all sales of handgun ammunition and sales of short-barrel rifle ammunition that can be used with military-style weapons. Recently, commercial retailers have reacted to social pressure from gun control activists.
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